How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 00:55

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
FAMU AD accused of stealing $24K from old job - ESPN
Good marketing is doing this well.
Perception
Price
Devil May Cry 5 Can't Stop Selling, Now Tops 10 Million Units - Push Square
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Renault CEO and architect of Alpine F1 project stepping down - The Race
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.